Most practices see limited success with digital marketing if they attempt it themselves. They may have had some initial progress but then noticed how taxing and time-consuming it is with respect to the continuous learning, the ever-shifting execution tactics, and the measuring of success metrics.
Silver-lining: the above attempt has taught you that digital marketing is a powerful opportunity for your practice growth; now you’re ready to propel your practice forward and outsource your efforts to a healthcare-specific digital marketing agency.
To successfully keep your practice on track, you will require a monthly digital marketing strategy session.
Key aspects of a digital marketing strategy session include:
Answers to some of your most pressing questions about Healthcare Digital Marketing Strategy Sessions.
The first step in conducting the digital marketing strategy is to complete a needs analysis.
This will include:
Establishing key performance indictors (KPIs) is important with regards to the initial strategy as it is necessary to compare actual results with goals to map progress.
In these strategy sessions we will go into a deep understanding and review of:
Understanding your target market, in particular the unique personas that define your most successful patients. We would take an in depth look at who are your most profitable patients are and identify the specific aspects of your practice that attracted them to you. The objective is to formulate you ideal persona (or avatar) and understand how to attract more of them to your practice.
Develop a digital marketing road map which serves as a project management deliverability schedule covering the next 30-90 days of how your practice’s digital marketing campaigns will proceed.