Digital media dominates the lives of most people, but over one-third of Americans have indicated feelings of overwhelm with regard to digital channels because of the ocean of incessant outreach flooding people’s inboxes, phones, and web experiences.
Direct mail, however, has risen as a popular alternative: over 72% of Gen Z and Millenials look forward to discovering what’s in direct mail, and nearly half will visit the website if the direct mail is relevant to them.
Answers to some of your most pressing questions about Healthcare Direct Physical Mailer Campaigns.
In healthcare, direct mail marketing is a campaigning strategy that involves sending a physical letter, package, mailer, brochure, postcard, etc. to prospective patients and/or your current patient base in order for them to take the desired action of learning more about you and contacting you for their relevant care needs.
The average email address receives roughly 121 emails per day, half of which land in the spam box. So roughly 60 emails per day are impressing on the average person. In contrast, the average U.S. household received only 361 pieces of direct mail marketing.
By sheer numbers alone, there is over 50x less competition in direct mail.
Recent census data reveals that 72% of U.S. households have two or more people living together. Thus, if you’re sending mail to a household, you’re more likely to reach one or more members. And likewise 72% of recipients read direct mail immediately upon getting their mail.