One of the biggest mistakes medical practices make with their digital footprint is mistakenly believing that once a website is created, it no longer requires professional maintenance. This line of reasoning is akin to saying that once a patient purchases a first-aid kit, they no longer need a physician! Analogies aside, conceptually, this, of course, is obviously false from a design perspective because practices are continuously changing: different providers, different staff, practice updates, practice closure announcements, new service offerings, new list of accepted insurances, additional patient resources, new locations, new social media updates, etc.
There’s a far more important reason for investing in professional website maintenance… vastly more critical than the frontend design updates is the essential professional management of the backend hosting, security, and performance metrics of your website. Learn more about what backend website maintenance and management entails below.
Answers to some of your most pressing questions about Secure Web Hosting and Maintenance.
Failing to continuously maintain the backend of your website can result in a host of burdensome, costly, and patient-losing difficulties. For example:
Many physicians (who are often struggling to keep their medical practices afloat due to the administrative and financial burdens the system imposes on them) decide that once their professional medical practice website is built, they can forego professional website maintenance just to save a marginal monthly fee. What they fail to see is the monumental backend cost of such a short-sighted business decision: to save a some hundreds of dollars a year, they often lose out on tens of thousands of dollars on lost new patient revenue per month due to unmanaged website backend infrastructure! When furthermore weighing in the peace of mind that comes with having professionals maintain your website, subscribing to website maintenance services is not only a no-brainer, but is the only sound business decision medical practice partners and owners can make.
You may choose to keep your domain with your current domain registrar. However, we will redirect your hosting to one of our host server, as we have a massive advantage over regular host services since we host your site on a robust, extremely high-performance host with many security and performance compliance requirements and benefits.
Your practice will reap a multitude of benefits when having us maintain your website on our hosting service, far beyond the common and popular host services in performance and security. We are constantly updating our backend and you’ll enjoy the following: